Whalar Expands From Influencer Marketing to Software and Creator Campuses

The past few years have brought an explosion of creator economy startups that tended to focus on one niche offering, say tax help or online courses. As many struggle with a drop in venture funding, some boot-strapped companies have been expanding. 

Whalar, best known for influencer marketing and managing creators, has quietly launched several new divisions over the last few years. These include a studio to help creators sell their own products, a business developing and selling its own software to other influencer marketing firms, and a gaming unit focused on building Fortnite experiences. On Monday, the 340-person company announced its latest division: a college-like campus for creators and their teams called Lighthouse.