Why a Cybersecurity Startup Is Boosting Its Influencer Marketing Budget

Even cybersecurity startups are starting to use influencers to market their products.

Aura, a five-year-old cybersecurity startup last valued at $2.5 billion, started working with influencers about two years ago as a way to raise awareness about its AI-powered product that protects families against online fraud, such as identity theft. In 2024, Aura plans to grow its influencer marketing budget by more than 50% from $15 million to $20 million this year, CEO and founder Hari Ravichandran said in an interview.