Why More Companies Will Hire Creators in 2025

Redpoint Ventures’ Rashad Assir and Morning Brew’s Dan Toomey speak on a panel about the creator economy in New York on Monday. Photo: Media Summit | NYC

Kaya Yurieff

Next year, expect more companies to hire creators as employees, either to represent their brands to the public or run their social strategies.

On Monday I spoke to two creators who have joined companies in the past few years: Morning Brew’s Dan Toomey, who runs the media outlet’s Good Work YouTube channel, which covers business and finance topics, and Rashad Assir, the face of Redpoint Ventures’ TikTok account, where he films satirical videos about venture capital and tech. They spoke on a panel at Media Summit NYC, hosted by PR firm Haymaker.