YouTube Cash May Trump ‘White Hot’ TikTok’s Hold Over Creators

Matt Navarra has built a Twitter following of nearly 140,000 people who come for his frequent updates on what’s happening in the world of social media, ranging from new features to news articles he finds interesting. This presence has made him a kind of meta-influencer, who both uses and reviews the features that help online performers or brands go viral. He’s had plenty of material over the last year, as social media apps tripped over themselves to copy features like live audio, tipping and shopping. 

His take? We’re closer than ever to government regulation of social media. And the social function that made titans of Facebook and Instagram is rapidly losing ground to entertainment-focused rivals like TikTok.