YouTube Makes It Easier to Watch Creators on TV Screens

YouTubers are making more videos with the TV screen in mind. Now YouTube is rewarding them by making it easier for fans to find and watch their favorite videos on connected TVs.

Last week, it announced creators will soon be able to organize their content into seasons and episodes on YouTube TV, its paid streaming service that offers live TV and on-demand content. That will also make creator content blend in better with the TV shows and movies also available through the service. It’s another sign of the creator economy and traditional entertainment converging.