Zuckerberg Wants to Make Facebook Cool Again

Meta Platforms is still enthusiastic about creators. That much was clear from the Instagram parent’s earnings call on Wednesday.

Chief financial officer Susan Li said “creators are one of our central focuses,” while CEO Mark Zuckerberg said he’s focused on growing Facebook’s cultural influence. He didn’t elaborate, but it seems likely that Meta could use video creators as a key way to make the aging blue app cool again.