Pro Weekly: A Creator Economy Banker Predicts a Blockbuster Year for M&A

Dealmakers have been busy in the early days of 2025, as we’ve noted. Creator economy companies have been in on the action. 

On Monday, YouTube production company Brat TV bought a similar digital video studio, Electric Monster, in a possible harbinger of more consolidation in the sector. Last week, influencer marketing company Later bought Mavely—a company that helps creators manage their earnings—for $250 million, a sizable deal for this sector.