Pro Weekly: Creator Economy M&A Isn't As Quiet as It Might Appear

As I’ve been updating our Creator Economy Database lately, I’ve been closely monitoring acquisitions in the sector. Last year, 37 companies were acquired, a number of which were fire sales, my colleague Kaya Yurieff reported. But so far in 2024, we’ve seen just 13 acquisitions, suggesting the year will end up quieter.

That said, there might be more M&A cooking behind the scenes than those numbers suggest. Two CEOs of top creator companies tell me they are seeing as many startups looking for a buyer via unsolicited pitches as they did last year—one said they’re even seeing more.