Pro Weekly: Deals Reveal a Maturing Creator Economy

My colleague Kaya reported last month that nine companies in our Creator Economy Database were acquired in the third quarter. Interestingly, none of the nine was on our Creator Startup Takeover List of firms that have not raised funding since 2021 nor raised beyond a Series A.

Three of those deals fascinated me because they show how the creator economy is maturing. The first was in July: Marketing giant Publicis agreed to buy influencer marketing company Influential for $500 million, according to The Wall Street Journal. It was one of the biggest acquisitions of a creator economy company we’ve seen.