Pro Weekly: Why One Creator Economy Company Agreed to Sell

In February, we launched the Creator Startup Takeover List, listing 45 startups in the sector that are potential acquisition targets. Most companies hadn’t raised any capital since 2021, and, based on our reporting, some were actively seeking buyers. This week, one of those companies struck a deal. 

On Monday, Snipfeed agreed to sell its link-in-bio tool to Planoly, which sells a tool creators use to schedule social media posts. I caught up with Snipfeed co-founder Rédouane Ramdani earlier this week to better understand the deal. He told me all six Snipfeed employees will join Planoly—including two of the three co-founders, who are joining in one-year consulting agreements—but he did not disclose financial details. Snipfeed had raised nearly $7 million in capital since its founding in 2019.