Meta’s Busy December; Spatial’s Art Gallery Pivot; A New AR Googler

Last week’s Horizon Worlds public debut was just the start of Meta Platforms’ busy December, it seems. Meta is engaged in a flurry of AR/VR activity, including the rollout of a new beta AR app, expanding the reach of the avatars it offers and its latest Quest advertising push. Mercifully, this slew of news is more grounded in the present than the company’s airy metaverse plans.

The ad push may be the most high-profile. On top of numerous holiday ads for the Quest 2 now running across social media and television, today is “Quest Day,” a marketing event created to reward Quest owners with free “drops, inventions and giveaways.” This side of Meta’s ad strategy keeps things squarely focused on the VR headset.