How You Fight Back Against Elon Musk

There was a moment last summer when Elon Musk had challenged Mark Zuckerberg to a mixed martial arts fight, and I, for once, had sympathy for Meta Platforms’ public relations team. The owner of X was proposing he settle his differences with Zuckerberg by fighting him in the Roman Colosseum. 

It was absurd. And yet, months later, it seems to be a metaphor for where more and more companies find themselves with Musk: facing unpredictable guerrilla attacks from a man with 175 million online followers, many of whom support his every keystroke.