Why OpenAI's TBPN Deal is No Joke

OpenAI’s shuttering of Sora wasn’t meant to be the end of its adventures in video generation, it turns out. Instead of using AI to generate videos, OpenAI wants to use videos to drive AI adoption.

That’s one way of looking at the company’s rather startling decision on Thursday to buy TBPN, the Silicon Valley talk show that specializes in schmoozy interviews with tech CEOs. The purchase is confounding in a couple of ways—so much so that some OpenAI employees thought it was a late April Fools’ joke, as we reported in this story. But it may not be as crazy as all that.