When It Comes to Apple, Watch the Fine Print

Pour one out for the Silicon Valley gatekeepers. The mightiest of them all has a little crack in its walls. 

Bloomberg reported Tuesday that Apple will allow developers to sell their apps to iPhone users without going through the company’s own App Store—and possibly without paying the 30% App Store tax. 

This was expected because a new EU law required it—and yet the revelation of the details is notable. This is literally the last thing any engineer at Apple—which has prided itself on its closed system, prioritizing both safety and the company’s bottom line—wants to be working on. But the changes are coming.