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The Briefing

Zuckerberg Acts Like Musk but Isn’t

Mark Zuckerberg. Photo via Getty
By
Martin Peers
[email protected]Profile and archive

You might wonder, watching Mark Zuckerberg’s announcements of the past week, whether we’re witnessing a version of the Hollywood movie “Face/Off,” where the Meta Platforms CEO will shortly rip off a mask and reveal himself to be Elon Musk. 

Aside from Zuckerberg’s moves last week to abandon both diversity, equity and inclusion initiatives and fact-checking in favor of a version of X’s “community notes,” and his talking up the value of “masculine energy” on a podcast, Zuckerberg today told staff he planned to speed up the firing of “low performers” to make way for new hires. Despite the superficial similarities, the parallels between Zuckerberg and Musk don’t go very far, at least in terms of management style. 

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