Shopify

Shopify is an e-commerce platform founded in 2006. The company offers a suite of tools and services that enable businesses to create and customize their own online stores, manage inventory and orders, process payments, and market their products. Tobi Lütke serves as CEO. Competitors include Amazon, WooCommerce, and Magento.

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Exclusive

ChatGPT Shopping Could Get Complicated Fast

By Ann Gehan · Feb 10, 2026 10:04am PST
OpenAI has touted shopping inside ChatGPT as a major business opportunity as it tries to raise tens of billions in fresh cash. Meanwhile, the company is still nailing down some online commerce basics. That includes figuring out the best way to navigate state sales taxes—people working on commerce inside OpenAI still haven’t decided how it... OpenAI has touted shopping inside ChatGPT as a major business opportunity as it tries to raise...
The Amazon Alexa+ Super Bowl commercial starring Chris Hemsworth. Screenshot via YouTube/Amazon Alexa.
The Briefing

What to Expect from Spotify, Lyft and Pinterest Earnings This Week

By Martin Peers · Feb 8, 2026 3:00pm PST
After the crush of tech news last week, including a big AI-fueled stock sell-off, things might calm down a bit in the next few days. With any luck, we’ll have time to debate which of the tech companies’ Super Bowl ads running Sunday night were the best and which were the worst. My vote for best is the Amazon Alexa spot, by the way, although the... After the crush of tech news last week, including a big AI-fueled stock sell-off, things might...
Chart by Shane Burke.
Sunday Insights

In AI Shopping Wars, Rivals Team Up to Take On Amazon

By Ann Gehan · Feb 1, 2026 8:00am PST · 1 comment
AI firms are promoting shopping as a new area of growth for chatbots, and retail giants and payments companies don’t want to be left out. That’s spawned a web of partnerships among companies that could make money off AI-fueled purchases. We’ve mapped out the alliances between 10 companies at the center of the high-profile AI shopping efforts in... AI firms are promoting shopping as a new area of growth for chatbots, and retail giants and...
Wall Street traders last week. Photo by Michael Nagle/Getty Images
The Briefing

Shopify, Unity Get Slammed by Anxious Market

By Martin Peers · Feb 11, 2026 5:00pm PST
Talk about unforgiving! The great enterprise stock sell-off of 2026 recommenced on Wednesday, and it dragged down a couple of companies—Unity Software and Shopify—after they each reported decent December-quarter earnings. Shares of Shopify, most egregiously, fell as much as 12% after the e-commerce software platform said its first-quarter... Talk about unforgiving! The great enterprise stock sell-off of 2026 recommenced on Wednesday, and...