Startup Whop Reaps Revenue Gains from Influencer Storefronts

Whop, a four-year-old startup that helps influencers and other entrepreneurs sell digital goods and services, such as video tips to make options trades or the lines of code to create a shopping bot, has been growing at a fast clip. It now has ambitions to expand and offer extended storefronts and online communities for large retailers, according to its founders.

Whop tripled its annual run rate in less than a year, to $90 million earlier this year from a pace of $25 million last spring, from taking a cut of transactions made on the storefronts, known as whops. These customized URLs invite fans of influencers on X, Instagram, YouTube and other social sites to buy services and join chat groups on the site or in Discord channels. (Annual run rate refers to the last month’s revenue multiplied by 12.)