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Sean Downey, president of Americas and global partners at Google, speaks at YouTube Brandcast 2024 on May 15. Photo by Noam Galai/Getty Images.
Creator Economy

YouTube’s Pitch to Advertisers Stresses Creator ‘Stars’

By Ali Berenjian · Jun 6, 2024 2:02pm PDT · 1 comment
Google’s YouTube is now in the thick of upfront negotiations with advertisers, a period when networks and streaming services like Netflix compete for billions of dollars in ad-spending pledges. YouTube can trumpet the fact that more people in the U.S. are watching the app when they turn on a TV than any other streaming service. In fact,... Google’s YouTube is now in the thick of upfront negotiations with advertisers, a period when...
Creator Economy

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By Nicholai Hansen · Oct 21, 2021 11:03am PDT
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Creator Economy

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By Nicholai Hansen · Oct 21, 2021 10:58am PDT · 1 comment
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By Nicholai Hansen · Oct 21, 2021 10:36am PDT
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Creator Economy

From correct author?

By Nicholai Hansen · Oct 21, 2021 10:36am PDT
asdfasdfasdfasdf Recommended Newsletter Time to reconsider all your expectations. Subscribe today. asdfasdfasdfasdf Recommended Newsletter Time to reconsider all your expectations. Subscribe...
Creator Economy

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By Nicholai Hansen · Oct 19, 2021 2:30pm PDT
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Pinterest CEO Ben Silbermann. Photo by Bloomberg
Creator Economy

Pinterest’s Interest in Creators Comes Back From the Dead

By · Jul 27, 2021 4:45pm PDT
Pinterest doesn’t immediately come to mind as a top attraction for content creators. But like other content platforms, it’s been fighting for the attention of influencers by adding new ways for them to make money. On Tuesday, the app announced features allowing creators to earn commissions from directing Pinterest users to buy specific products... Pinterest doesn’t immediately come to mind as a top attraction for content creators. But like...
Creator Economy

The Creator Economy: Clubhouse’s First Tippers; a ‘Mighty’ Rival to Facebook

By Will Hakim · Apr 26, 2021 3:20pm PDT
Welcome to the first edition of The Creator Economy Newsletter from The Information.Social media influencers have extraordinary power over culture and they are among the savviest entrepreneurs of our time. They are also multiplying: By late last year, some 50 million people considered themselves creators, according to venture firm SignalFire... Welcome to the first edition of The Creator Economy Newsletter from The Information.Social media...
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Article 481 6b79e3e0-a0ba-4df7-96a0-a2d6668ce63a
By Jane Philipps · Apr 13, 2021 6:01am PDT
Article 481 6b79e3e0-a0ba-4df7-96a0-a2d6668ce63a
Creator Economy

Article 481 6b79e3e0-a0ba-4df7-96a0-a2d6668ce63a

By Jane Philipps · Apr 13, 2021 6:01am PDT