The Creator Economy’s Year in Charts

Akash here. I’m a data reporter with The Information Pro, and as we approach the holidays, Kaya and I have been crunching some numbers about the year we’ve just had. We’ve put together three data points—one chart and two tables—that define 2023.

Our first, the chart above, shows how far creator startup funding has fallen this year. Venture funding for creator businesses in the U.S. totaled roughly $800 million through the end of the third quarter, according to The Information’s Creator Economy Database. That’s less than one third the total capital investors plowed into the sector for all of last year.