Predictions 2021

Below is a collection of every Predictions 2021 article by The Information.
An NFL game over the weekend. The NFL is vital for traditional TV. Photo by AP
Predictions 2021

Why TV Advertising Won’t Recover What It Lost in 2020

By Tom Dotan · Jan 4, 2021 9:01am PST · 4 comments
One of the biggest casualties of the pandemic was television advertising, as big marketers shifted money from TV commercials to social media apps like Snap and Facebook. But even assuming the pandemic ends this year with widespread vaccination, I predict TV advertising in 2021 won’t regain all it lost. In fact, the pandemic will end up... One of the biggest casualties of the pandemic was television advertising, as big marketers...
Photos by AP and Bloomberg. Illustration by Jesse Howe.
Predictions 2021

What We Got Right (and Wrong) in Our Predictions for Tech in 2020

By The Information Staff · Dec 15, 2020 7:01am PST · 5 comments
Last year, our reporters made nearly three dozen predictions about the tech industry in 2020. We missed the big one, of course: a global pandemic that caused the deaths of more than 1.6 million, a recession and a shift to remote work for most tech employees. Yet even as the pandemic left indelible marks on the way we live, many of our ... Last year, our reporters made nearly three dozen predictions about the tech industry in 2020. We...
Photos by AP and Bloomberg. Art by Jesse Howe.
Predictions 2021

The Information’s 2021 Predictions

By The Information Staff · Dec 14, 2020 9:01am PST · 6 comments
After a year that produced no end of surprises, it may seem like folly to forecast what will happen in 2021. We decided to do it anyway. Our reporters checked in with their sources to make more than 40 predictions on the most important companies and issues they cover. We forecast which hot financial technology and open-source startups will go... After a year that produced no end of surprises, it may seem like folly to forecast what will...
Cisco's Chuck Robbins (left), MongoDB's Dev Ittycheria, Microsoft's Satya Nadella and Oracle's Safra Catz. Photos provided by the companies; Catz photo by Bloomberg
After Slack Deal, Dropbox, Box, MongoDB Could Be Next Acquisition Targets
By Nick Wingfield and Kevin McLaughlin · Dec 11, 2020 6:01am PST · 7 comments
Cisco's Chuck Robbins (left), MongoDB's Dev Ittycheria, Microsoft's Satya Nadella and Oracle's Safra Catz. Photos provided by the companies; Catz photo by Bloomberg
Predictions 2021

After Slack Deal, Dropbox, Box, MongoDB Could Be Next Acquisition Targets

By Nick Wingfield and Kevin McLaughlin · Dec 11, 2020 6:01am PST · 7 comments
Blockbuster acquisitions tend to beget questions about who’s going to buy whom next. Salesforce’s nearly $28 billion deal for Slack is no exception. That acquisition could be a harbinger of a new wave of consolidation in the category of enterprise software—companies that sell software and services to other businesses. The... Blockbuster acquisitions tend to beget questions about who’s going to buy whom next....