Sports Influencers Are Having a Moment

Our Creator Economy Summit in Los Angeles was a success yesterday, with wide ranging discussions about how creators are running startups and how everyone is viewing two of the biggest news stories—a potential TikTok ban and the rise of generative AI. One of the most interesting discussions was around sports. 

As we’ve written, professional sports organizations like the National Football League are embracing social media influencers and striking deals with YouTube and Snap as a way to reach new fans. But professional athletes who feel underrepresented in mainstream media are also using online followers to reach their audience directly.