Amazon

Amazon is a multinational technology company based in Seattle that focuses on e-commerce, cloud computing, digital streaming and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry, along with Google, Apple, Microsoft, and Facebook. Founder Jeff Bezos serves as the company’s executive chair, and Andy Jassy has held the CEO role since 2021.

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AI Agenda

Amazon’s Lower Cost AI Chip Offerings Hold Appeal for Businesses

By Catherine Perloff · Jun 17, 2026 7:00am PDT
For companies debating which AI server chips to use in their data centers, Amazon appears to have one advantage over Nvidia: price. The cost of using Amazon’s Inferentia2 and Trainium’s second generation chips to run existing AI models, known as inference, can be 80% lower than Nvidia’s H100 chips, for comparable workloads, according to ... For companies debating which AI server chips to use in their data centers, Amazon appears to have...
A Trainium3 UltraServer at an AWS QA lab in Austin. Photo by Mark Felix / Getty Images.

Amazon’s Nvidia Alternative Starts Winning Over AI Developers

By Catherine Perloff · May 19, 2026 6:00am PDT
Amazon’s yearslong effort to build a serious alternative to Nvidia’s dominant AI chips is starting to gain traction. Anthropic and OpenAI, which have struck multibillion-dollar investment and infrastructure deals with Amazon, have already committed to renting large amounts of current and future Trainium capacity. Now, recent software... Amazon’s yearslong effort to build a serious alternative to Nvidia’s dominant AI chips is...
Amazon HQ in Seattle. Getty Images.
The Briefing

Amazon’s AI Shopping Overhaul

By Martin Peers · May 13, 2026 5:00pm PDT · 1 comment
Remember Bard? It was the original name of Google’s AI chatbot, but the Gemini brand long ago replaced it. Just as you’ve likely forgotten that history, you’re not likely to remember Rufus in 12 months’ time, either. Rufus, the name of Amazon’s AI-powered shopping chatbot, got tossed on Wednesday and replaced with Amazon’s well-established Alexa... Remember Bard? It was the original name of Google’s AI chatbot, but the Gemini brand long ago...
Andrew Jassy, left, and Dario Amodei. Photos via Getty Images
Exclusive

Amazon Could Pay More for Anthropic Technology Under New Deal

By Catherine Perloff · Jun 29, 2026 9:00am PDT
As Anthropic grows to become a leading AI model used by enterprises, it’s been flexing its power with customers—including one of its most important early backers, Amazon. Earlier this year, Anthropic renegotiated an aspect of its partnership with Amazon, making it more expensive for the cloud and e-commerce giant to use Anthropic models in... As Anthropic grows to become a leading AI model used by enterprises, it’s been flexing its power...