The Information

Art by Clark Miller.

Market Research

The Anti-Apple Watches: Silicon Valley’s Other Status Timepieces Are Beautifully Analog

By · Jan 6, 2023 1:00pm PST

Matt Kixmoeller is a watch guy. He’s owned dozens of timepieces, including Rolexes and Longines. But don’t ask him about smartwatches. “I bought each of the first three or four generations of Apple Watch, wore them for a few weeks and then returned them each time,” he said. “Another digital distraction to steal my... Matt Kixmoeller is a watch guy. He’s owned dozens of timepieces, including Rolexes and...

Art by Clark Miller.

Market Research

‘This Is the Best. I’ve Tried Everything’: Tech Execs on the Ski Gear They Won’t Go Downhill Without

By · Dec 16, 2022 12:00pm PST

For tech’s skiers and snowboarders, it’s the most wonderful time of the year—and also the most decision-packed. “Every year I feel like I have to pick a religion: either Epic or Ikon,” said Aziz Gilani, managing director at Mercury Fund, an early-stage venture capital firm. For Gilani, choosing between the two... For tech’s skiers and snowboarders, it’s the most wonderful time of the...

Art by Clark Miller

Market Research

Tech’s ‘Overnight Shift’: The Smart Mattresses, Pillows and Gummies Putting Silicon Valley to Sleep

By · Oct 13, 2022 12:30pm PDT

All-nighters were once a badge of honor among the tech elite. Now there’s nothing more embarrassing than a sleepless CEO. “It’s almost like there was this overnight shift in the tech scene,” said Aaron Bailey, co-founder of BuiltFirst, a cloud marketplace platform. “Everyone was glorifying how little sleep they get, and now it’s become how much... All-nighters were once a badge of honor among the tech elite. Now there’s nothing more...

Art by Clark Miller.

Silicon Valley’s ‘Swag Gap’: A Colorful Rival Comes for Patagonia’s Abdicated Throne

By · Sep 30, 2022 11:00am PDT

Art by Clark Miller.

Market Research

Silicon Valley’s ‘Swag Gap’: A Colorful Rival Comes for Patagonia’s Abdicated Throne

By · Sep 30, 2022 11:00am PDT

Earlier this month, Peter Coats was milling about a block party in San Francisco’s Glen Park neighborhood wearing one of his most discussed articles of clothing: a Cotopaxi windbreaker with army green and blue colorblocking across the chest and a barely visible Google logo on the sleeve. Coats, Google’s head of strategic finance, said he wears... Earlier this month, Peter Coats was milling about a block party in San Francisco’s Glen Park...