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Apple

Apple is a multinational technology company headquartered in Cupertino, Calif., and led by CEO Tim Cook. With a market capitalization of over $2 trillion, it is one of the largest companies in the world. Apple’s main competitors in the technology industry include Samsung, Google and Amazon. Apple is a latecomer to the artificial intelligence race, and the company also has ambitions to lead in augmented reality and video production.

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Adobe CEO Shantanu Narayen at the company's 2025 summit. David Becker/AP.
The Briefing

Adobe and Google Cloud Head to Vegas

By Martin Peers · Apr 19, 2026 3:00pm PDT
If you’ve never visited Las Vegas, this week might be the time. Adobe and Google Cloud are both having big shows there this week, with Adobe kicking off its customer summit tomorrow and running through Wednesday. Google Cloud Next, conveniently, starts Wednesday and runs through Friday. Come for one, stay for both!The two companies might be in... If you’ve never visited Las Vegas, this week might be the time. Adobe and Google Cloud are both...
Sunday Insights

China’s 10 Most Important Chip Design Firms

By Qianer Liu · Apr 19, 2026 8:00am PDT · 1 comment
Ask Washington’s most plugged-in politicians and lobbyists which Chinese chip company is the biggest threat to Nvidia and you’ll hear one name: Huawei Technologies. Nvidia CEO Jensen Huang has repeatedly cited Huawei’s rising prominence in both private meetings with lawmakers and public forums. Huawei has become shorthand for China’s... Ask Washington’s most plugged-in politicians and lobbyists which Chinese chip company is the...
Photo by David Paul Morris/ Getty Images

Google in Talks With Marvell to Build New AI Chips for Inference

By Qianer Liu · Apr 19, 2026 6:00am PDT
Google is in talks with Marvell Technology to develop two new chips aimed at running AI models more efficiently, according to two people with direct knowledge of the discussions. One is a memory processing unit designed to work alongside Google’s tensor processing unit. The other is a new TPU built specifically for running AI models. The moves... Google is in talks with Marvell Technology to develop two new chips aimed at running AI models...
Most Popular Articles on Apple
Mike Krieger from Anthropic. David Paul Morris/Bloomberg via Getty Images.
The Briefing

Figma’s Apple Moment; Allbirds’ AI Pivot

By Martin Peers · Apr 15, 2026 5:00pm PDT
AI really is transforming the world! The latest example: Dying shoemaker Allbirds is turning itself into an AI chip firm called NewBird AI. Its stock rocketed 600% in response. But before we dig into that bizarre story, we should highlight what may be today’s more meaningful news: Anthropic executive Mike Krieger’s departure from the board of... AI really is transforming the world! The latest example: Dying shoemaker Allbirds is turning...
Art by Mike Sullivan/Shutterstock
Exclusive

Apple Sends Siri Staffers to Coding ‘Bootcamp’ in Latest Shakeup For Organization

By Aaron Tilley and Amir Efrati · Apr 15, 2026 12:44pm PDT · 2 comments
Apple is sending a portion of its Siri programmers back to coding school just two months before the company is expected to unveil a major, AI-powered revamp of the voice assistant, people familiar with the team said. The company plans to send a significant chunk of people working on Siri—a group that totals in the hundreds—to a... Apple is sending a portion of its Siri programmers back to coding school just two months before...