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Apple

Apple is a multinational technology company headquartered in Cupertino, Calif., and led by CEO Tim Cook. With a market capitalization of over $2 trillion, it is one of the largest companies in the world. Apple’s main competitors in the technology industry include Samsung, Google and Amazon. Apple is a latecomer to the artificial intelligence race, and the company also has ambitions to lead in augmented reality and video production.

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Recent Articles about Apple
A SpaceX Falcon 9 reusable rocket booster on display outside the SpaceX facilities in Hawthorne, Calif. Ethan Swope/Bloomberg via Getty Images.
Exclusive

Wall Street Expects SpaceX to Burn $350 Billion of Cash Through 2030

By Cory Weinberg · Jun 4, 2026 10:41am PDT
SpaceX, planning the largest initial public offering of all time next week, will already need to raise more cash by next year if private forecasts from analysts at Goldman Sachs come to fruition. SpaceX’s lead bank on the IPO, in aggressive forecasts shared with prospective investors this week, expects the company to burn $120 billion this year... SpaceX, planning the largest initial public offering of all time next week, will already need to...
Mike Blandina, Chief Information Officer at Snowflake. Screenshot via YouTube and Money20/20 TV.
Applied AI

Snowflake CIO Says He Used Layoffs to Convince Staff to Use AI

By Laura Bratton and Aaron Holmes · Jun 4, 2026 10:30am PDT
Tech firms ranging from Block to Meta Platforms have announced mass layoffs in the past year, frequently citing AI as allowing them to do more with less people. In a variation on that approach Snowflake says it used layoffs to force software engineers to use AI tools and become more productive.“At the time, my team hated me, but I thought it was... Tech firms ranging from Block to Meta Platforms have announced mass layoffs in the past year,...
The new electric Chevy Bolt, released after its prior cancellation. Photo: Josh Lefkowitz/Getty
The Electric

Exclusive: With Some 100 Rehired Cruise Employees, GM Pursues Eyes-Off Autonomous Cars

By Steve LeVine · Jun 4, 2026 9:00am PDT
Eighteen months after killing off Cruise, its independent robotaxi subsidiary, General Motors has hired back more than 100 members of the unit’s former team, including senior managers who have moved back into their old roles. Eighteen months after killing off Cruise, its independent robotaxi subsidiary, General Motors has...
Most Popular Articles on Apple
Art by Mike Sullivan
Exclusive

Apple to Renew Push for AI That Runs on Devices, Instead of the Cloud

By Aaron Tilley · May 28, 2026 6:00am PDT · 2 comments
At Apple’s annual developer conference next month, the star of the show will be a series of long-delayed artificial intelligence upgrades to the iPhone. But the company is also expected to emphasize what could be an underrated asset in its efforts to catch up in AI: Its ability to run AI models on the billions of Apple devices in circulation. ... At Apple’s annual developer conference next month, the star of the show will be a series of...
Michael Nagle/Bloomberg via Getty Images.
The Briefing

Cerebras IPO Stock Pop; Apple-OpenAI Drama

By Martin Peers · May 14, 2026 5:00pm PDT
This was quite the day. OpenAI is jumping up and down about its unhappiness with Apple (it’s doubtful Tim Cook is shaking in his boots). Big telecom threw down the gauntlet to Elon Musk and Amazon (not that they should worry). We get to both news items lower down. But first…the AI trade on Wall Street is booming, as demonstrated by today's... This was quite the day. OpenAI is jumping up and down about its unhappiness with Apple (it’s...