Apple

Apple is a multinational technology company headquartered in Cupertino, Calif., and led by CEO Tim Cook. With a market capitalization of over $2 trillion, it is one of the largest companies in the world. Apple’s main competitors in the technology industry include Samsung, Google and Amazon. Apple is a latecomer to the artificial intelligence race, and the company also has ambitions to lead in augmented reality and video production.
Recent Articles Subscriber Posts Most Popular Articles
Recent Articles about Apple
Anna Moneymaker/Getty Images.
The Briefing

Trump’s Burdensome AI Regulation; Apple’s Price Hike

By Martin Peers · Jun 25, 2026 5:01pm PDT
Remember back to last December, when President Donald Trump issued an executive order designed to “remove barriers to United States AI leadership”? Trump said he was revoking former President Joe Biden’s “attempt to paralyze this industry” and planned a “minimally burdensome national standard” for regulation. It’s a different story now.Today, ... Remember back to last December, when President Donald Trump issued an executive order designed to...
Craig Federighi speaks on a screen at WWDC 2026. Photo by Josh Edelson/Getty Images)
AI Agenda

Anthropic’s Mythos Is Coming Today; Apple Pursues Modest Goals with Siri Revamp

By Stephanie Palazzolo and Aaron Tilley · Jun 9, 2026 7:06am PDT
Big news: Anthropic has a new version of a Mythos-class model coming later today called Claude Fable, according to a person with knowledge of the release. It’s a neutered version of Mythos with safeguards to protect against its misuse either in cybersecurity hacks or the construction of bioweapons, the person said.For those who have been living... Big news: Anthropic has a new version of a Mythos-class model coming later today called Claude...
Craig Federighi, Apple’s senior vice president of software engineering, at WWDC 2026. Justin Sullivan/Getty Images.
The Briefing

Apple’s Cautious AI Overhaul; OpenAI’s IPO Filing

By Martin Peers · Jun 8, 2026 5:01pm PDT
OpenAI on Monday had good news and bad news for the media corps that avidly follows its every twist and turn. The good news is that it filed confidentially to go public, a week after Anthropic did the same thing. (Yippee!) The bad news: OpenAI said it has “not decided on timing yet” and “it may be a while because there are things we want to do... OpenAI on Monday had good news and bad news for the media corps that avidly follows its every...
Apple’s outgoing and incoming Tim Cook and John Ternus. Michael Buckner/Variety via Getty Images.
The Briefing

Apple’s Changing of the Guard

By Martin Peers · Aug 30, 2026 3:01pm PDT
Tim Cook winds up 15 years as Apple CEO tomorrow, succeeded by John Ternus, which is probably the most significant event of the week in tech. We can’t call it news, as it was announced a few months ago, but it’s worth taking note of now that it’s actually happening. After all, while CEOs of small to midsize tech companies come and go fairly... Tim Cook winds up 15 years as Apple CEO tomorrow, succeeded by John Ternus, which is probably the...
Art by Mike Sullivan

How Apple Stumbled Into AI Hardware Success With the Mac

By Aaron Tilley · Aug 30, 2026 7:00am PDT · 2 comments
The hottest products at Apple right now are not the iPhone, the iPad or a buzzy new show on the company’s streaming service. They are two of the lowliest members of Apple’s venerable Mac product line: its boxy Mac mini and Mac Studio computers, which come without monitors, keyboards or mice and are designed for professional users. The products... The hottest products at Apple right now are not the iPhone, the iPad or a buzzy new show on the...