Instagram

Instagram is a social media platform that enables users to share photos and videos with their followers owned by Meta. With over one billion monthly active users, Instagram has become a powerful tool for businesses to connect with their customers, build brand awareness, and drive sales. Adam Mosseri is the head of Instagram. Competitors include other social media platforms such as Facebook, Twitter, TikTok and Snapchat.

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Art by Mike Sullivan.
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TikTok, Instagram Plot TV Apps Following YouTube’s Success

By Kaya Yurieff and Kalley Huang · Jun 26, 2025 12:01pm PDT
Rejoice, couch potatoes. TikTok and Instagram, following YouTube’s lead, are working on ways to make it easier for viewers to watch videos from their apps on TV screens. The social media giants see an opportunity to grab some of the ad dollars flowing to the streaming TV market. Meta Platforms’ leaders have said they are planning to develop a... Rejoice, couch potatoes. TikTok and Instagram, following YouTube’s lead, are working on ways to...
Instagram head Adam Mosseri. Photo via Getty
Creator Economy

Instagram Keeps Highlighting the TikTok Threat

By Sylvia Varnham O'Regan and Kaya Yurieff · May 8, 2025 2:39pm PDT
A central tenet of the government's antitrust case against Meta Platforms is that its 2012 Instagram acquisition crushed competition and left consumers with too few social networking options—just Snapchat, Facebook and a few others. Meta has argued that it actually competes with many more, notably TikTok. To buttress its argument, Instagram... A central tenet of the government's antitrust case against Meta Platforms is that its 2012...
Instagram CEO Adam Mosseri exiting federal court on April 4 after a tutorial ahead of the FTC case. Photo via Getty.
Creator Economy

Instagram’s Influencer Dilemma Reaches Back Years

By Kalley Huang · Apr 15, 2025 2:40pm PDT
Instagram users have long complained that the app, which in the early 2010s became a must-have social network for millennials, has lost its way as it prioritizes creators. Emails from this week’s trial to determine whether Instagram-parent Meta Platforms violated antitrust law show how the company’s top executives debated the topic as far... Instagram users have long complained that the app, which in the early 2010s became a must-have...
Mark Zuckerberg, CEO of Meta. Photo by David Paul Morris/Getty Images
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Meta Is Building an AI Agent Called ‘Hatch’ and an AI Shopping Tool in Instagram

By Jyoti Mann · May 5, 2026 3:33pm PDT
Meta Platforms is building a consumer version of the AI agent OpenClaw and a new agentic shopping tool, people familiar with the efforts said, as CEO Mark Zuckerberg pushes for products to deliver returns on the company’s huge artificial intelligence investments. Meta is training the OpenClaw-inspired agent, internally called “Hatch,” with the... Meta Platforms is building a consumer version of the AI agent OpenClaw and a new agentic shopping...
Photo via Adobe
Creator Economy

TikTok, Instagram May Worsen Streaming Ad Market’s Woes

By Kaya Yurieff · Jul 1, 2025 2:00pm PDT
The TV streaming market is getting awfully crowded! Last week, Kalley and I broke the news that Instagram and TikTok are both working on versions of their video apps better suited for TV screens, following YouTube’s success in the living room.It’s easy to understand why these social media companies want to get in the game. Advertisers generally... The TV streaming market is getting awfully crowded! Last week, Kalley and I broke the news that ...